Purina partners with animal welfare organizations throughout the year to create various special programs. Often‚ these organizations are promoted along with Purina® brands and services in unique ways. Many organizations are selected to participate based on their demonstrated performance in Pets for People™ programs.
New Pets for People™ programs are added periodically‚ so check this space frequently.
Current special programs:
Purina® PetLover Savings
Purina® PetLover Savings is a yearlong program with one goal in mind: helping homeless pets. With your help‚ we can find homes for some of the millions of animals who enter shelters every year. Learn more.
Pet Hug Fund™ Soothing Minds. Opening Hearts.
Purina and Tony La Russa's Animal Rescue Foundation (ARF) have established the Pet Hug Fund™ to provide support to visiting animal therapy teams across the country‚ spreading hugs to senior citizens‚ hospital patients‚ children with disabilities‚ and troubled youth. Learn more.
All Ears Reading™
To celebrate the unique bond children and pets share‚ Target®‚ Purina‚ and Tony La Russa's Animal Rescue Foundation (ARF) have partnered to create All Ears Reading™. This philosophy encourages reading by creating a supportive environment for children that fosters an eagerness to read. Pets are the perfect reading partner because they are attentive‚ non-judgmental‚ and comforting. Creating a special time to read together will help build the bond between children and their pets whil growing personal confidence and skill. Learn more.

Purina Relationship Shelters
Purina has strategic relationships with select animal welfare organizations that share our commitment to pets and the people who love them. Purina supports the work of these outstanding organizations through joint partnerships‚ ongoing programs‚ national promotions‚ special projects and local community events. Purina strategic partners include:

Have questions?
Please direct questions about Purina special programs to info@petsforpeople.com.









